Gather

Collect available brand, target, competitive and trend data

Competitive Analysis | Messaging Analysis | Social Media Analysis | Trends

Append

Fill knowledge gaps by conducting market research

Secondary Research | Focus Groups & Interviews | Surveys

Pinpoint

Determine your brand’s point of difference, bull’s eye target, brand voice and positioning

Brand Ecosystem | Target Profiles |  Key Messages

Connect

Emotionally engage with your target audience

Marketing Plan | Bring Communications To Life With Creative & Communications*

Measure

Monitor what is working and what needs refinement

Surveys | Focus Groups | Tracking Studies | Dashboards

Refresh

Continually evolve to meet marketplace needs

Monitor Competitors, Consumers and Trends

 

* Branding Breakthroughs offers made-to-order talent teams through our strategic alliances with creative, digital communications and media partners.