Describe the people that currently buy your brand.
Who are they demographically? Attitudinally?
What keeps them awake at night?
There are many people that could buy your brand.
But, who is the bread-and-butter of your business?
Hint: It’s the people that would ruin you if they stopped buying tomorrow.
These are the people you should be focusing on.
They are your BULL’S EYE TARGET.