According to Socially Sorted, Snackable Visual Content describes “images that are digestible, highly shareable and can easily cross social platforms and drive traffic.”

To illustrate the value of snackable visuals, let’s take a fact and illustrate it in three different ways. Then you judge which is most captivating.

Here is our fact:

When you add a visual to a tweet, you can boost retweets by 35%.

OPTION 1:

Adding a photo to your tweet can boost retweets by 35%. (HubSpot)

OPTION 2:

OPTION 3: